Native Ads Specs (Outbrain, Taboola, Yahoo Gemini, Ligatus)

 

If you want to avoid having a bad surprise with your Native Ads Campaigns, it is important to know the following guidelines when it comes to creative.

Having sent this instructions a thousand times to Clients, I have made the following summary of what needs to be done on each platform (and a few tips that are quite handy !).

All these campaigns have been tested or are currently been tested at Schwartz Consulting with our Clients. If you need help, please contact us.

 

Outbrain

 

Regular Campaigns:

Headlines: 90 characters maximum

Top tip: make your headlines shorter for your Mobile campaigns, fewer characters are displayed on a smaller screen

Images: 1200*800 minimum, in JPG / Maximum weight 2.5 MB

Images cannot contain any logo, texts or pictograms.

Top tip: Rectangle images are better resized automatically than square images

 

Source : https://www.outbrain.com/blog/outbrain-amplify-headline-image-best-practices/

 

Video Campaigns:

MP4, Mov or swf with a maximum size of 800M. Ideally 16:9.

Background option (behind the video): 16:9 format with a size of 1920×1080

Call-To-Action option, layer on the video: 800×600 pixels, 400KB max

Top tip: for a better user experience, try shorter videos that are 15-30 seconds long

 

Source: Outbrain Deck

 

Taboola 

 

Regular Campaigns:

Headlines: 60 characters maximum

Top tip: make your headlines shorter for your Mobile campaigns, fewer characters are displayed on a smaller screen

Images: 1000*600 minimum in JPG / Maximum weight 1 MB

Images cannot contain any logo, texts or pictograms.

Top tip: Rectangle images are better resized automatically than square images

 

Source: https://help.taboola.com/hc/en-us/articles/115006880507-Title-and-Thumbnail-Best-Practices

 

Video Campaigns (for branding):

MP4, FLV, WEBM, MOV, MPG, MPEG with a maximum size of 50 MB. Ideally 16:9.

Birate >= 2500 KBPS

 

FormatsAllowed
Vast 1.0Yes
Vast 2.0 with VPAID JSYes
Vast 2.0 with VPAID FlashYes
Vast 3.0Yes

 

Top tip: for a better user experience, try shorter videos that are 15-30 seconds long

 

Source: Taboola Deck

 

Yahoo Gemini

 

Regular Campaign:

Ad Title (Headline) : 50 caractères maximum

Ad Description : 150 caractères maximum

Company Name : 35 caractères maximum

Images (3 in total per Ad):

1200 x 627 (1.91:1 ratio) – GIF, JPG or PNG
627 x 627 pixels (1:1 ratio) – JPG or PNG
180×180 pixels 1:1 ratio – GIF Only

 

Video Campaign:

Format : MP4

Dimension : Minimum 640×360 (16:9) or 640×480 (4:3)

 

Source: https://au.adspecs.yahoo.com/adformats/native/native/

 

Ligatus

 

Headlines: 25 characters maximum

Description: 90 characters maximum

Images: 356 x 200 minimum in JPG or GIF or PNG / Maximum weight 5 MB

Top tip: if you want to make sure you images don’t get automatically resized and have a better outcome, you can send your images in all the sizes as follows:

72×60

90×75

138×115

180×60

356×200

 

Source : https://www.ligatus.com/en/guidelines

 

At Schwartz Consulting, we offer a strong methodology and an on-going support at every stage of your traffic acquisition, from headlines creation to landing page optimisation. Contact us to find out more.

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